5 Strategies That Will Increase Your Glamping Resort Stay Rate
So, you’ve got your glamping resort up and running but you’re struggling to increase your stay rate. We’ve encountered plenty of glamping businesses facing the exact same problem, so you’re not alone. If you’re sitting and wondering “how can I fix this?” We have 5 strategies that can help you.
Glamping Website Marketing - Let People Know You Exist
How do you know something exists if no one tells you about it? It’s the same principle for your glamping business. You’ve put the hard work in to make your glamping resort look incredible. Now shout about it!
Putting together a marketing plan is a great thing you can do for your business. Not only does it help you get the word out about your glamping resort, but it also allows you to build a credible brand to carry you through to success.
Essential Aspects of a Good Marketing Plan
Analyse your competitors
Look into where your competitors are online. What are they doing that works? What are they doing that isn’t working? This should give you a good indication of what customers are looking for from a glamping business.
Identify your target market
Research your ideal customer. Find out where they are online, what problem(s) they need to solve and how you can attract them to your website over others.
Set realistic goals
The goals you set for your marketing plan need to be realistic and achievable for your business. It also helps to create goals that are measurable so you can track your progress.
Decide on your marketing activities
Once you’ve identified your ideal customer, you should have an idea of what marketing activities will work best with them. For example, if you find that your ideal customer uses email regularly, email marketing will be a good activity for you to use.
Track metrics to evaluate the success
There are all kinds of metrics in marketing and it’s a great way to evaluate what is working and what isn’t working for your business.
Eventually, once news gets out about your incredible resort, word of mouth will practically carry your marketing for itself.
Introduce Loyalty Programs For Repeat Guests
Customers that keep coming back are ones you want to nurture well. Loyalty programs are a great way to continue giving your guests a reason to come back to you and not go to your competitors. Consider giving people a small (or large) discount if they stay with you again.
Use Email Marketing - Don’t Let People Forget About Your Glampsite
4 billion people worldwide use email so it’s no surprise that email marketing is an effective tool. Send out an email or two every so often to let your past customers, and potential new ones, know that you’re an option for them. Think of the emails as subtle reminders that keep your glamping site in the back of your guest’s minds at all times.
A good tip is to send out emails in the off-peak season to encourage customers to think about booking in the peak season. People tend to book getaways in advance. Catching potential guests while they’re thinking about their next getaway can be very beneficial.
Run Events At Your Glamping Site
Events give people something to look forward to, to be excited about. By hosting an event, whatever this may be, you’re giving people an extra reason to stay with you.
Event Ideas for Your Glamping Resort
Quiz nights
Themed parties
Live shows
Treasure hunts
Competitions
BBQ’s
Add a Unique Glamping Structure That Will Grab Everyone’s Attention
As glamping becomes more and more popular, the market will become more saturated. You’re going to need something that makes you stand out. A unique and spectacular glamping structure is bound to grab people’s attention.
Where Can I Buy a Unique Glamping Structure?
Luckily, unique and imaginative structures are our forte. Our approach to designs is never ‘cookie-cutter’. We appreciate everyone’s individual needs and this is reflected in our craftsmanship.
If you are looking for a new glamping structure to spice up your resort, we suggest taking a look at our newest habitat creation, Kabina. Completely customisable, this habitat is one like no other. Luxurious, comfortable and considered.