The Ground Beneath You: Why Using Your Land Can Create A Perfect Glamping Retreat

Your average hotel, glamping site and resort are seeing a sharp decline. Hotel and resort guests are increasingly looking for unique, memorable and ‘Instagrammable’ experiences, why? Because we are living in the ‘experience economy’. This has wholeheartedly affected the hospitality industry, we can see hotel owners, landowners and rural estates who have been woken up to the fact that in order to survive they need to diversify. Everyone is trying to stand out from their competitors, aiming to go bigger and better.

A way to combat this downfall is the use of glamping structures; huts, cabins and teepees are being used in order to create something ‘different’ and offer a new avenue for guests to explore. Already, we can see a saturation; the bog-standard pods and huts aren’t enough to entice guests into staying on their land. Your land and your rooms are not just accommodation, it’s a destination!

Any hotel on a country estate or a farmer with glamping pods on their land has the opportunity to stray far from the mainstream and offer the experience their guests really want.

How do they do this? By using their land, their natural surroundings to their advantage. This blog is going to cover how your land can be used along with bespoke glamping structures to create an exciting venue for guests to stay, as well as creating an avenue for your businesses growth.

Why Does Land Matter?

A growing trend that we see from guests is the want to be immersed in nature. To be able to relax in their surroundings and feel almost ‘cleansed’ during their stay. This of course has been replicated through spa treatments and wellness classes throughout the years. However, guests are wanting much more than that now, sure, the city hotel with a spa provides relaxation and comfort for some but now there is a stronger need to be away from the hustle and bustle of a city. Their first stop is to an idyllic hotel, resort or site that can get them as close to nature as possible. 

The land your venue is on matters. If your venue becomes harmonized with its surroundings not only can you give your venue a sense of identity but it is exactly what guests want to experience.

Land and Glamping Structures

For hotels and estates, you may not be able to imagine how you can accomplish this synergy with nature. Introducing Glamping structures to your venue could revitalise your business and give it room to thrive even further.

Hoteliers and estate owners may fear the word ‘glamping’ as it’s a direct competitor to their business but in fact, these may be the most well placed to offer these bespoke glamping retreats. You may have your main building where guests stay, but you might have all of this land surrounding it, why not use this land and allow someone to actually stay within it? Glamping structures can make this a reality, having a series of glamping structures scattered across your land could be what entices guests to come and stay at your venue.

The idea of exclusivity and the feeling of staying right within nature itself is what guests are after. A cabin within the woods of the venue no matter how far away is more appealing than any room within the confines of your site's main building. If you have land, building a well-crafted structure onto that land can provide endless possibilities for your venue.

How water on your land can turn your venue into a glamping retreat

We hope that some of you reading this will have your head spinning with ideas but we want to break down another way you can use your land into creating an experiential retreat for your venue. 

A great bonus for any site, hotel or estate is having a lake within the confines of your venue. This couldn’t be a more perfect opportunity to use glamping structures and raise the bar in your industry. 

A body of water is the perfect place to have a handcrafted structure for guests to stay in. For those wanting a truly immersive experience, this will be the first place they look, accommodation such as this may also be the most expensive room in your entire venue. 

Venues are known to take this even further and create ‘floating cabins’, the clue is in the title with these, the accommodation is actually built on the water and designed for guests to stay in as it floats and bobs on the water. Creating a sturdy room that not just overlooks a body of water, it is the body of water!

In closing, think about how you can use the space around you to create an experience for your guests rather than just a place for them to sleep. How can your land create a story about your venue and create lasting memories in the minds of your guests? How can you stand out as authentic and unique?